Marketing Schemes: Conditioner vs. Deep Conditioner

I went to the drug store the other day to pick up a deep conditioner. My hair is pretty long now and the ends have been dyed multiple times so I was in need of a good deep conditioner. I decided to pick up Dove Damage Therapy Intensive Repair Conditioner. I had high hopes for it because I like other Dove products such as their shampoo and body washes.

However…there was something eerie when I was using the conditioner. My hair felt just as it did before, and the texture of the conditioner reminded me of something else I already had… Then I realized I had their regular Dove Intensive Repair Conditioner.

I quickly checked the ingredients on both products and they pretty much had the same ingredients. The only difference was that the “deep conditioner” was twice as expensive at Shoppers and the two products were packaged differently!

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Dove Intensive Repair Conditioner: Aqua, Cetearyl Alcohol, Dimethicone, Stearamidopropyl Dimethylamine, Behentrimonium Chloride, Lactic Acid, Parfum, Dipropylene Glycol, Amodimethicone, Potassium Chloride, Gluconolactone, Adipic Acid, Disodium EDTA, Sodium Sulfate, Trehalose, DMDM Hydantoin, PEG-7 Propyltheptyl Ether, PEG-150 Disterate, Centrimonium Chloride, Methylchloroisothiazolinone, Methylisothiazolinone

Dove Damage Therapy Conditioner: Aqua, Cetearyl Alcohol, Dimethicone, Stearamidopropyl Dimethylamine, Lactic Acid, Behentrimonium Chloride, Glycerin, Parfum, Dipropylene Glycol, Amodimethicone, Petrolatum Mineral Oil, Potassium Chloride, Disodium EDTA, Sodium Sulfate, Trehalose, DMDM Hydantoin, PEG-7 Propyltheptyl Ether, PEG-150 Disterate, PEG-7 Propylheptyl Ether, Centrimonium Chloride, PEG-180M, Adipic Acid, Sodium Sulfate, Methylchloroisothiazolinone.

The ingredients are listed in order of abundance. As you can see there are very few new ingredients such as Ptrolatum Mineral Oil and Glycerin…but they are listed much lower than other ingredients. Here are the photos of the ingredients, sorry for the blurry images, but my camera has a hard time focusing on small details (but my new lens should be here very soon!).

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The two products also have very different claims…the Deep Conditioner claimed to have “fibre actives” which penetrate deep inside to help repair hair internally without weighting it down. And it is infused with “micro moisture serum” which repairs intensely and seals lifted cuticles and help protect against future damage. Unless Petrolatum Mineral Oil, Glycerin, or PEG-7 (which I believe is a solvent) are these “magical ingredients”, these claims are false and unfounded.

As for the product itself, both products managed to make hair a bit smoother and shinier, but there was no dramatic difference. Overall they were “above-average” drug-store conditioners.

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So readers…please be a conscious and smart shopper and carefully examine your products before buying into packing or marketing schemes!

Untitled artwork 2012-11-11 (06.45.23-830 PM)

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4 thoughts on “Marketing Schemes: Conditioner vs. Deep Conditioner

  1. elil0805

    Wow, this was really informative! ^^ I definitely tend to splurge on hair products, so will make sure to take examine more carefully next time ~

    Reply

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